Insights

Field notes for more trustworthy app analytics.

Practical guidance for teams shaping instrumentation, retention analysis, experiments, and reporting habits.

12 August 2026

A useful naming system is less about clever labels and more about ownership, review, and a small set of durable rules.

30 July 2026

Retention becomes actionable when cohorts reflect why people arrived and what value they reached—not only when they installed.

16 July 2026

Validate analytics before launch with a repeatable check covering payloads, identity, consent, environments, and reporting.