Measurement planning
A durable map from product question to event payload.
A measurement plan aligns product, engineering, marketing, and data before implementation begins.
The five-part process
Every signal earns its place.
We facilitate the decisions and document them in a working specification. The result is compact enough to maintain and precise enough to test.
- 01
Frame
Name the product decision, users affected, and evidence the team needs.
- 02
Map
Connect business outcomes to observable user behaviours and product moments.
- 03
Specify
Define events, properties, identities, consent states, and acceptance criteria.
- 04
Validate
Test critical journeys across platforms and verify raw payloads before dashboards.
- 05
Operate
Assign ownership, change control, monitoring, and a review rhythm.
Your handover
What is in the plan
- KPI tree and decision questions
- Event and property dictionary
- User identity and session rules
- Consent and data-minimisation notes
- QA scenarios and acceptance criteria
- Ownership and change log